If you are running your company’s online marketing campaigns you should read this.

I know a lot of media companies charge hefty fees for running your banner ad campaigns.

Is it really worth the money you pay for it?

In my opinion Banner Ads SUCKS and if you have to pay to put your banner ad on a web site you must be very careful.

Here are my reasons for above comment:

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One of the main income streams from your web sites or blogs will be advertising revenue.

You can sell the ad space on your web site or blog. There are various ways advertisers prefer to pay for your ads space. The easiest way is to charge a fixed monthly rate but most advertisers do not like this way of paying unless they know your web site receives a lot of traffic. I think the biggest problem with “per period” advertising is that there is no way the advertisers knows what traffic your web site gets, they have to rely on the information you send them.

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